At initial impact looks the business. Nice video intro on the homepage and sweet music, you can tell the quality is high on the face of it but what is the actual product content like? This page is gonna review the content.
In the back-end income secrets, it has 6 modules which are:
What is a backend
Planning your sales strategy
Building vale and a business colleague relationship x2
Frontend selling
Designing your backend
Well it is a good start so many courses and products jump straight into heavy content and you don't quite get what they're talking about, assumptions always cause more harm than good. Here Theo has carefully outlined what he means by a back-end and i suppose how that ties into his product. He also takes the time to introduce some key concepts and phrases where I learned something straight away.
The course really focuses on 2 particular modules on building value and a relationship and the content i think is very apt as without having that grounding you obviously will be coming short as a business when you do not offer your business partners value to come back, that's the whole essence of his back end income secrets formula. I have to agree, it is rather well articulated on what qualities you must be working on to set your business to grow exponentially as he says.
To my surprise this course is content and tool rich! It has so many process charts on how not to do things and how then to maximize your profits and revenue systems this stuff is exceptionally awesome he has spent a lot of time with top internet marketers when you can see in his blog people like Mike Filsaime, Mark Ling, Simon Leung amongst the top names.
You get to learn some brilliant marketing strategies particularly about how to use offers during the point of sale and more importantly after the point of sale, how to integrate your sales flow to pick an additional 50% of sales that would have otherwise been lost, and the beauty of it all is that he uses some case studies form big companies so you really comprehend how to do it
He has a really cool tool called his sales proposition tool, this a neat matrix where you can use it to create value proposition for almost any product you can think of, very ingenious! Not only that but you automatically create your sales copy and it works on all of the right trigger points. This is often the hardest part in trying to get people to buy your products and he says it right that 'you really should show your client the value during the buying process'. If you have a web presence or even if you are a sales rep selling products this tool will give you everything you require to help close sales, it's rather intelligent and he shows you how to use 3 key words, FREE, ROI and VALUE into your proposition and why they work so well, all with guided examples. You can use this system for physical product and digital ones.
I have to say I'm very impressed with the content firstly it's all in video with great explanations and charts not just text which I can't stand in typical marketing and sales online products. h has gone also made an hard work to create a pdf with all the charts and graphs on there for reference a nice touch.
The final two modules are excellent he really does expose some out of the box thinking with the limitations of frontend selling, something that I really wouldn't have thought of in terms of how you can in fact fail money up front and make much more on the back-end which he fully explains how to make and craftmanship your own with detailed graphs and how to price your products etc.  there's again plenty of content and explanations on the ideas and how they work.
All in all i must say the content is top quality you will definitely gain a lot from watching the videos and reading the manual . I learned several things myself and I have bought many website marketing courses which have all been good. He also has paradigm for you to create a complete back end sales system with multiple products there and then so you really can start applying the system straight away.
Who would benefit from this product?
If you are brand new to affiliate marketing you will have a super advantage and cut your finding out curve down by months by applying the strategies in this course.  If you are an eCommerce site that has been focusing too strongly on just front end sales and spending a lot of cash on leads perhaps through PPC, you will gain a lot from changing your sales flow process as described in this product. Even if you are offline you can get some valuable insight on how to position your products with higher value to get more sales.  Incidentally the second module planning your sales strategy really is the key to making your business ready for not just limited sales on a one product method, but to set it up to leverage of every product you have.
All in all a high calibre product that I would recommend without any hesitation. I would get it whilst he's giving it away at no cost at all, the regular price is $197 which again would be good value, but when it's free that makes it the best deal out!
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