Tuesday, February 4, 2014

11 Email Subject Line Best Practices to Follow

If you’re a regular sender of emails, you know that your subject line is crucial. The right subject line will get more of your emails opened and read. More emails read will lead to more conversions for you. An uninteresting subject line will leave your email unopened, and what good is that to you?The best subject lines are short and descriptive enough for your reader to WANT to open the email and see its contents. Don’t try too hard to stand out in the inbox; instead, work on simplicity. That is what gets emails opened.Need some more help writing the perfect subject line for your emails? Here are 11 of the best tips on crafting a good subject line for email marketing.1. Keep It ShortThe length of your subject lines is a very important factor. Not only are shorter subject lines easier to read, they’re also less at risk of being cut off midway by the email provider. Best practice? Keep your subject lines limited to 45–50 characters in length.
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