Quick Guide to Google Grants: Google AdWords for Nonprofits

In this guide you’ll find everything you need to know about the Google Grant Program, Google’s AdWords program for nonprofit organizations, from how to qualify to ad guidelines.

What Is Google Ad Grants?

The Google Ad Grants Program gives nonprofits the chance to advertise on Google AdWords at no cost to the nonprofit. This program gives qualified organizations $10,000 per month in AdWords spend to be used to promote their missions and initiatives on Google.com. To qualify, companies must go through the application process, and to keep the grant they must follow the program details.

If you work at a non-profit, you like the sound of this. Before you apply, check to ensure your nonprofile is eligible. Here are the qualifications:

To be eligible for Google Grants an organization must:

Hold current and valid charity status (for example, in the US you must have a current 501(c)(3) status)Acknowledge and agree to Google Grant’s required certifications regarding how to receive and use donations obtained from the grant (we will go into more detail)Have a website that is both functioning and provides adequate detail on your nonprofit

The following organizations are not eligible for Google Grants:

Governmental entities and organizationsHospitals and medical groupsSchools, childcare centers, academic institutions and universities (philanthropic arms of educational organizations are eligible).

Please note, Google does have a similar program for educational institutions (http://www.google.com/edu/).

How to Maintain Eligibility for Your Google Ad Grant

Once you’ve scored a Google grant, the tricky part is maintaining it. So, how do you maintain eligibility?

All the ads in your account must link to the nonprofit URL that was approved in your application process.Be proactive in your AdWords management by logging in to the account monthly. If a nonprofit advertiser who has a Google Grant does not log into their AdWords account, the account is subject to being paused without notification.The ads you are promoting must reflect the mission of your nonprofit. You can advertise to sell products as long as 100% of the proceeds are going to support your program.The ads you create cannot point to pages that are used to primarily send visitors to other websites.Your ads cannot offer financial products, such as mortgages or credit cards. Your ads also cannot be asking for donations in the form of large goods such as cars, boats or property donations. Keywords related to this activity are also not allowed.Your website cannot display ads from Google AdSense or other affiliate advertising links while participating in Google Grants.

Google states that any violation of these guidelines are subject to removal from the program. They also reserve the right to supplement or amend these eligibility guidelines at any time.

This blog is powered by: http://visitwebpages.info/paypalchecks/