What Google Knows About You (& How to Use It to Your Marketing Advantage)

Yes, Google tracks what you do. Yes, Google knows a lot about you. Yes, Google reads your email. Yes, it’s 2014, and no one cares.

Privacy concerns were a hot topic in 2013 (e.g. Edward Snowden), but I suspect even more information will be gathered about all of us in 2014. Oh well. Each day, we hand over more information to Facebook, Amazon, Google and any other successful online brand. Personally, I like when Amazon recommends products I might like, when Facebook shows me updates from my closest friends, and when Google tailors their search results just for me.

Clearly, there are some boundaries when it comes to personal privacy, but I think more and more we are opting in to sharing our information, rather than worrying about our information being used inappropriately.
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