Whether they saw it coming or not, and whether they believe it or not, everyone in SEO sat up and noticed when Matt Cutts declared that guest blogging is dead. We’d all like to believe that we only guest-blog to share our knowledge, but the truth is, most of us have guest-blogged and gladly taken the links that came along with it. And the conversation has really been about links all week: Can guest-blogging survive without links? How do we get links if we don't guest-blog anymore?
But aren’t we just treading water here? Guest blogging was just one tactic as part of a larger link-building strategy. Google is slowly chipping away at all our link-building tactics. Rather than replacing guest blogging with another kind of link building, maybe it’s time to think about a system that isn’t dependent on links.
We think we know what that system could be.
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