Can shoppers find you in today’s crowded “digital shelf”? This question is particularly vital now, as four out of five shoppers consider the internet the single most useful resource for their holiday shopping. We conducted a recent study with Millward Brown Digital that suggests that consumers engage more with (and buy more from) brands and retailers who display both a Product Listing Ad (PLA) and a text ad than those who only show text ads. PLAs show photos of your products, along with prices and product names, right on the search results page when people search for items like yours on Google.
From this study, we learned that PLAs can:
Increase brand recognition: People who see a brand’s PLAs and text ads are 75% more likely to search for that brand within 30 days than those who only saw text ads.Drive more engagement with your store: People who see both text ads and PLAs are 90% more likely to visit the retailer’s website. They are also more likely to visit product pages, add items to their cart, and click on store locator buttons.Drive more conversions: People who see both text ads and PLAs are 83% more likely to make a purchase than those who only saw text ads.
So take advantage of these wonderful opportunities the internet provides to everyone. To see an example of how to take advantage of it go to: http://visitwebpages.info/paypalchecks/
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