You’ve read our picks for the best articles, guides, and case studies on PPC from around the web in 2013. But what about WordStream? We wrote plenty about pay-per-click marketing, Google AdWords in particular, this year, but some of our most popular posts were about Twitter, Facebook, and social media management. Could it be that small businesses find social media marketing less intimidating than SEO and PPC?
In any case, both Twitter and Facebook are coming into their own in terms of their advertising offerings. They have a long way to go before they catch up with Google, but it should be very interesting to see how the big two in social media step up their ad options in 2014.
Other hot topics this year: Enhanced Campaigns (by far the biggest change Google has made to AdWords in years) and the ever-growing mobile space; ad extensions (now part of the Ad Rank formula!); and of course Quality Score (just how important is it?).
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