Sitelinks are an important part of successful ads. They show value to potential customers before a click occurs, while also being (along with other extensions) a factor of ad rank. User interaction with sitelinks is so strong that you should consider them a basic part of your ad text - title, description, display URL and sitelinks. Optimize the messaging in this space routinely, just as you do with ad text.
Many advertisers aren’t taking advantage of this excellent feature just yet, so before we start optimizing you may need to implement them. Adding sitelinks boosts the average CTR on an ad by 10-20%.
So take advantage of these wonderful opportunities the internet provides to everyone. To see an example of how to take advantage of it go to: http://visitwebpages.info/paypalchecks/
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