Just in time for the holidays — viewability across the Google Display NetworkPosted:Thursday, December 12, 2013TweetEven the jingliest, jolliest ad of the season can’t work its magic unless it gets seen. That has been the driving force behind a number of investments we’ve been making over the past year to make viewability (or whether an ad is actually visible on a page) a core part of our products. Offering improved insights, transparency and actionability, viewability is key for brand advertisers to get the most out of the web.
Today, we’re taking an important step towards this goal by making it possible to buy based on viewability — in real time — across the more than two million sites in the Google Display Network. Viewability was already available for reservations buys on the Google Display Network, now this solution is available in the auction on a CPM basis globally as well, across desktop, mobile and tablet. In other words, you can now choose to pay for ONLY those impressions where your ad has a chance to be seen.
This new buying option is based on Active View, our MRC-accredited viewability measurement solution. Through an algorithmic review of publisher sites, our systems will show ads only in ad slots most likely to be viewable, and you only pay for the ones measured as viewable according to the IAB/3MS standard: 50% of the ad visible on the page for one second or longer. You will also see a report of how many viewable impressions you received for any given campaign, which can help make future campaigns even more effective.
So take advantage of these wonderful opportunities the internet provides to everyone. To see an example of how to take advantage of it go to: http://visitwebpages.info/paypalchecks/
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