Friday, February 7, 2014

Does Your Website Scare Customers Away?

In my article last week 5 Tasks You Can Outsource, I discussed how you should outsource your web and graphic design if you do not know what you are doing. Even though I say that and it seems obvious to hire someone who knows what they are doing, it seems like many people these days still try to attempt designs themselves, or they pay someone who has no idea what they are doing either.
Whatever you do, your website is important. You should be putting time towards it so that your customers don’t leave questioning whether your bad website is a reflection of you and the services that you provide.
Below are 4 ways that you may be scaring potential customers away with your website.
1. Your About page sucks.
I really don’t know how else to say it. When I find a new website, I almost always look for an “History” or “About us” page. If you don’t have it, then it sometimes make me wonder what is wrong with you. Also, sometimes it makes me wonder if the website/company is a complete scam.
2. There is no place to contact you.
I hate, hate, HATE whenever I go to a website and I cannot find a place with contact information. It makes me wonder if this company gets so many complaints that they have to hide their e-mail address so that they can get less complaints each day. Whatever you do, make it easy for customers to contact you.

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